Blue Visby is a solution that reduces fuel consumption and emissions in the industry by optimising the ocean passage, without requiring capex or modifications to vessels. It eliminates the entrenched practice of ‘Sail Fast Then Wait’ and uses a benefit-sharing framework to align incentives across shipowners, charterers, and cargo owners, removing the split incentive that has challenged adoption of new technologies. Proven through proof-ofconcept trials and early commercial deployment, Blue Visby is now scaling across major regions and delivering measurable reductions in greenhouse gas emissions.